Recently I happened to notice on the Hy-Vee half website that there's a special competition attached to Bulldog Hill — a medal for fastest ascent in each age group.
At that point in 2013, I was mentally checked out, so I didn't even remember there being timing mats, but Zach said he remembered seeing them. (We both recalled spectators urging us to go hard and not walk ... and walking nevertheless ... full of irritation at these people not running ... )
Now that I live at the foot of said hill, though, I'll actually pay attention to the timing mats.
I doubt that at mile 10 or 11, I'll have much giddy-up, but if I'm in an OK mental state, it would be fun — well, OK, interesting — to use up what I've got, then see how I stack up to the elites.
Repeated exposure to the hill is definitely paying dividends. Not in increased speed after more miles before it, but in a decrease in dread/fear/loathing. I hope this pays off in fewer scowls aimed at the innocent spectators on race day.